Why you need to know your target audience?

Identifying a target audience provides a clear focus of whom your business will serve and why those consumers need your goods or services. Determining this information also keeps a target audience at a manageable level.

How do I build my audience on Facebook?

Here are 20 strategies to boost your Facebook organic reach.Build your presence and authority. Publish evergreen content. Create invite-only groups for your most engaged audience members. Use organic post targeting. Post when your competitors are asleep. Post more links (or don’t). Publish videos natively on Facebook.

What is a 1% lookalike audience?

Facebook Lookalike Audiences are an excellent way to reach people who are similar to your existing customers and followers. When creating a Facebook Lookalike Audience, you can choose between a range of 1%-10% of the total population in your chosen target country, with 1% being those who most closely match your source.

How do I choose the best audience on Facebook?

8 Ways to Optimize Facebook Ad TargetingDiscover eight ways to optimize your ad targeting on Facebook.Choose your lookalike audience.Select the interests that fit your target audience best.Choose broad interests such as Running.Select more niche interests.Compare a small age group to a large one.